4 myths and misunderstandings about doing business in Africa

Video source record: https://www.ted.com/talks/nomava_zanazo_4_myths_and_misunderstandings_about_doing_business_in_africa

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Summary

Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics

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• Source collection: Wikivideos
• License: CC / Public Domain
• Category: Mathematics

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1. Primary source record: https://www.ted.com/talks/nomava_zanazo_4_myths_and_misunderstandings_about_doing_business_in_africa
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