Summary

Description	Video presentation by Merete Sanderhoff, Statens Museum for Kunst, of her talk "Sharing is Daring. Openness as a Business Strategy" for the J. Boye conference in Philadelphia, May 2012 "I'm Merete Sanderhoff. I'm an art historian, and I work at Statens Museum for Kunst, the National Gallery of Denmark. I'm passionate about art, and I love how digital media enables me to share my passion with the world. In museums we are used to selling a product: High resolution images of artworks in our collections. But recent studies have shown that this business model is not viable anymore. In the networked society, people are used to finding free images in abundance across the internet. So why should they want to pay for ours? And more importantly, if our images are not among those that people find available for free, they simply don't exist. As a national gallery, it is our responsibility to care for the art. I think we do that best by allowing users to find, share and build upon our images in the
Date	2012-03-30
Source	commons.wikimedia.org
Author	Merete Sanderhoff

Licensing

CC BY

Attribution: Merete Sanderhoff, 2012-03-30