Sweat the small stuff

Video source record: https://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff

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Summary

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

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Details

• Source collection: Wikivideos
• License: CC / Public Domain
• Category: Uncategorized

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Academic references

1. Primary source record: https://www.ted.com/talks/rory_sutherland_sweat_the_small_stuff
2. Topic lookup: Google Scholar search for “Sweat the small stuff”